SEO / SEM (Search Engine Optimisation / Marketing)
Drive traffic to your website with higher search rankings and paid ads
Search Engine Optimization (SEO)
Our Search Engine Optimization (SEO) service enables your website to be listed on the first page of Google for the keywords that someone uses to search for your product or service. With improved rankings on Google, your website will be able to attract more qualified traffic to your business. This will inevitably result in more sales leads for you.
Search Engine Marketing (SEM)
In the meantime, our Search Engine Marketing (SEM) service using Google Ads helps you reach only your target audience, who are searching for your products or services. Through the Google Ads, your website can be seen by your potential customers in a couple of days.
What is good about using SEM? You only pay when someone clicks on your ads. This means, you only pay for definite results.
As a Google Certified Partner for over 7 years, we will be able to give you a much better Return On Investment (ROI) through the best practices of Google Ads and creative content development.
How to Rank High on Google: The SEO Checklist
Percentage Click-through Rate (CTR) of Branded vs Non-branded Keywords?
According to Internet Marketing Ninjas, they have found through research that often users will know what brand they are searching for and doing branded searches. This has a higher CTR as compared to non-branded searches from users asking a question, and open to the possibility of Google telling them an answer.
The research also has found that branded queries have a higher CTR on the first half of the first page of Google. There were two anomalies from results 17 and 18 which also have high CTR. However, non-branded queries have a constant decline in CTR. The average CTR for the first position is 19.3% whereas the second position CTR is 10.57%, almost halved.
Do Click-Through Rates (CTR) Decline Based On Position?
As of October 2018, the international average CTR for results on a desktop in the first ranking position was at a higher CTR of 34.17 compared to the average first ranking result on mobile at 28.13 CTR.
Click-through rates drop the further down you go through the Search Engine Result Positions (SERP). Not only do they decline, but the difference between the 1st and 5th positions has the largest drop with an average of 26%.
This chart explains the reason why every marketer should emphasize on ranking their website first on SERPs. There are big differences in CTRs for the 1st and the 2nd to 5th positions.
Users usually click on the first few links as scrolling down for information requires a bit more effort and time. More often than not, these first few websites are well trusted because Google has ranked them higher than the other websites that can be found on page 1 and other pages.
Step-by-Step SEO Guide
Do you want your website to stand out from the trillions of webpages on the Internet? Need a way to increase the number of visitors clicking on your website? Does your website deliver the value you expect from it? Our i-2 Communications consultants are here to help with SEO service to get your potential customers to find you.
Almost 70% of a popular site’s traffic is derived from search engines such as Google or Yahoo! By getting higher rankings on search engines, your website has the capability to become a powerful sales engine. Here is a step-by-step guide on how i2 Communications’ SEO Service can help your website achieve higher visibility via search engines.
Phase 1: Site Analysis for SEO
Our SEO consultants will review your site and how it’s performing on Google. We will report on the current strengths and weaknesses of your website, and recommend different SEO strategies to improve the ranking of your site.
Is your website secured?
Is your website 100% mobile compatible?
How is its loading speed?
Does it cater to the increasing voice search volume?
What about the user experience of your website?
Phase 2: Keyword Selection for SEO
Our SEO consultants will create a set of keywords and phrases that best describe your products and services. These are the words and phrases that search engine users are most likely looking for when searching for your products and services.
By understanding your business, the terminologies commonly used, and the words and phrases customers use to describe your products and services, we will be able to formulate SEO strategies to help improve the rankings of your website.
Phase 3: SEO Recommendations and Site Implementation
From there, our SEO consultants will make recommendations to make your website search engine friendly. These include making alterations to your website’s off-page coding as well as on the readable text. Our team of experienced SEO consultants, copywriters, and programmers will make the required changes to make your website rank high on search engines for your chosen keywords.
Phase 4: Link Development for SEO
An important part of the success of any SEO plan is establishing incoming links to your website. Our SEO consultants will link your website with other popular websites, blogs, directories and forums for you to drive referral traffic to your website.
Phase 5: SEO Maintenance: Keeping Up the Score
With the above steps and changes implemented, we will monitor the performance of your website for the next 12 months. We will report on its rankings and recommend suitable changes to further improve the visibility of your website.
SEO Deliverables:
With our SEO service, we promise to deliver:
- Higher visibility on Google and Yahoo!
- High rankings on relevant keywords and phrases
- Higher traffic flow
- Improved branding
- More qualified leads for your business
What you will be getting:
Detailed reports for:
- Initial SEO consultation
- Keywords and phrases relevant to your business
- Recommended changes in your website
- Monthly reports on SEO rankings
Let i-2 Communications’ SEO Service make your website work harder and drive more leads to your business.