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Performance-Based Marketing in the Financial Services Industry in Singapore

May 29, 2023 i-2 Communications Pte LtdComment

The financial services industry in Singapore is highly competitive and constantly evolving. To stand out in this dynamic landscape, financial institutions must adopt effective marketing strategies that deliver measurable results. Performance-based marketing has emerged as a powerful approach to drive

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Customer Lifetime Value: Leveraging Performance-Based Marketing for Sustainable Growth in Singapore

May 26, 2023 i-2 Communications Pte LtdComment

In the fast-paced and competitive business landscape of Singapore, achieving sustainable growth is a top

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Navigating the Singapore Market: Insights from B2B Databases for Effective Business Expansion

May 24, 2023 i-2 Communications Pte LtdComment

Expanding a business into new markets can be an exhilarating yet daunting prospect. Singapore, known

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Performance-Based Marketing: A Paradigm Shift in Digital Advertising

May 18, 2023 i-2 Communications Pte LtdComment

In the rapidly evolving landscape of digital advertising, businesses are constantly seeking innovative strategies to

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How to Create a Killer Performance Marketing Campaign

February 27, 2023 Margen AndalloComment

Performance marketing is all about driving results. It’s a data-driven approach to marketing that focuses

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The Benefits of Performance Marketing for Small Businesses

February 23, 2023 Margen AndalloComment

Small businesses face unique challenges when it comes to marketing their products and services. With

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The Next Big Thing in Performance Marketing

February 17, 2023 Margen AndalloComment

Performance Marketing is an ever-evolving landscape that is constantly changing as new technologies, trends, and

Diagram showing the four key targeting techniques in performance marketing: Demographic Targeting, Behavioral Targeting, Contextual Targeting, and Geo-Targeting. Arrows point to each technique, highlighting the importance of using a combination of methods for maximum impact.

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Effective Targeting Techniques in Performance Marketing

February 9, 2023 Margen AndalloComment

Targeting is a crucial component of performance marketing. By reaching the right audience, marketers can

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The Most Innovative Things Happening with B2B Lead Generation

January 18, 2023 Margen AndalloComment

B2B lead generation is the process of identifying and cultivating potential customers for a business’s

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10 Performance marketing Trends You’re Not Following

January 10, 2023 Margen AndalloComment

Performance marketing is an ever-evolving field that requires businesses to stay up to date on